Since the turn of the century, advertisement towards women has had always had a very clear message. Even in victorian magazines, "Glamour, he claims, was a main tool in the enlistment campaign" (62) for men to join the army. Next, in the 1950's, even after women had just finished working several jobs for their husbands while they were off at war, TV ads were almost entirely based off the the stereotype of women being they housewife. After all these years women are still being labeled in advertisements: "Women are deeply affected by what their magazines tell them" (70). The fact that this issue is only getting worse makes me want to do everything in my power to reverse the beauty myth.
Advertising is always something I have been interested in. I have always found it scary and exciting that a picture you see on TV or in a magazine can have one meaning on the surface and millions of other reasons hidden beneath it. This is also one reason that I have been on the edge about advertisement. This class has had me thinking about women, and now I have more of a goal for my future in advertising. I would love to help reverse the beauty myth by creating ads that are in favor to women. It would be amazing to see more commercials just like the Dove commercials that promote more than one type of beauty. I would also love to involve humor into my commercials and find a way to mock the ridiculous ads that are all over TV and magazines.
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